Description

Interactive Game Entertainment, a Dutch mobile game development company based in Emmen, Netherlands, achieved significant success with Mini Golf 3D City Stars Arcade, boasting over 30 million downloads. Despite this success, the company recognized untapped potential for further growth in the evolving mobile game industry. They embarked on a redesign project to enhance the game's interface and introduce new features, aiming to capitalize on the game's popularity and engage players more effectively.

Image 1: Client Poster

SaveTube.io-Mini Golf_ The new UI is almost ready for release..mp4

Video 1: Redesigned UI/UX Walkthrough

Task Performed

The redesign project encompassed various aspects:

1. Balancing In-Game Currency: Adjusting the in-game economy to accommodate different game and reward systems, ensuring fairness and player satisfaction.

2. Interface Redesign: Overhauling the interface with a focus on user experience (UX) through A/B testing to optimize engagement and accessibility.

3. Single-Player to Multiplayer Integration: Enhancing connectivity by bridging the gap between single-player and multiplayer modes, fostering social interactions among players.

4. Retention Strategies: Introducing new game modes such as Trophy Road and Daily Reward systems to increase player retention and incentivize continued engagement.

How might we redesign Mini Golf 3D City Stars Arcade to maximize player engagement and retention while adapting to evolving mobile gaming trends?

User Needs

• Engaging Gameplay: Players seek immersive and enjoyable gaming experiences that offer both challenge and rewards.
• Social Interaction: Players desire opportunities to connect and compete with friends and other players, fostering a sense of community within the game.
• Fair Reward Systems: Players value fairness and transparency in in-game economies, expecting rewards that are proportionate to their efforts and achievements.