Description

Family Pay BV seeks to develop a personalized game aimed at individuals aged 18-30 who are under financial supervision. The goal is to create an engaging gaming experience that aids in financial management and can be played over 1-3 years.

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Research

1. It should be beneficial due to the limited time of support each person in the target audience gets, which is 17 hours a year.

2. It could help the target audience to keep practicing financials and maintain financial stability.

User Research Questions

Empathy Map

With the help of an expert game designer, the following question was asked: “Why are emotions added to a game?"

Here’s what came out:

1. Positive/Negative emotions arise during gaming, particularly from competition and story.

2. Watching games can elicit admiration, humor, and a sense of competition.

How might we design a game that maximizes engagement and effectively teaches financial management skills within the limited support time available to individuals aged 18-30 under financial supervision?

User Needs